Incremental Feature Releases

An example of gradually expanding the audience for a given feature in order to find problems before releasing it to more people.

• Limit access to internal users initially so teams can ensure everything works well under real-world day-to-day conditions before sharing with customers.
• Slowly expand new features by granting access to percentage of users and increasing the percentage over time as confidence increases.
• Provide early access to key customers based on how active and helpful they are about providing feedback.